Discuss the impact of marketing strategy on profits in two businesses Essay - 1

Discuss the impact of marketing system on profits in two businesses of your choice - Essay ExampleKotler (2011) suggests that a company prep ars its marketing dodge by dividing the larger market into different segments and positioning itself in one target market.J Sainsbury and Tesco plc are retail companies based in Europe. They have developed almost a similar marketing scheme by focusing on the mid-market segment and using the marketing mix to position themselves in cabaret to meet the needs of their customers. Since marketing strategies enable management to achieve organisational objectives, and one of the main organisational objectives of Tesco and J Sainsbury is to feed profits, it is evidently plausible to argue that the marketing strategies of the two companies enable them to increase their profits.Achieving organisational objectives requires a business to gather its customers needs, wants and demands (Jobber, 2010). This is exactly what marketing strategy in Tesco plc an d J Sainsbury is all about. Tesco plc has customer focused marketing strategy implied by its mission and vision statements, as well as its dealings with customers in and out of their stores. atomic number 53 of Tescos missions is to provide customers with the best marketing trip. This simply means to satisfy customers with quality and variety of products, in effect(p) customer service, sustainable shopping environment, product price and availability of products. The company employs many employees to treat customers in order to improve the quality of service. This customer experience improves customer satisfaction and as a topic increasing sales in the company. This leads to overall increase in profitability of the company.Other marketing strategies of Tesco entangle refreshing its stores for customers and staff, online marketing, international expansion, market development, and helping communities (Tesco, 2012). In terms of online marketing, Tesco has developed online transacti on services which serve to improve the sales and consequentially the profitability of